Is beef consumption declining? Beyond common misconceptions, INTERBEV Bovins offers a comprehensive insight to explore how beef fits into evolving eating habits. At the heart of French plates, how does it adapt to better meet daily expectations of practicality, pleasure, and conviviality, as well as societal aspirations?
Interbev, the French Livestock and Meat Interbranch Organisation, has represented the stakeholders in the French livestock and meat industry since 1979, covering the beef, sheep, horse and goat...