Marketing & Promotions Our advice

Back

Back

Before the Sommet  Preparing a Solid Marketing Strategy


Announce your participation to your clients and prospects.

Post on your social networks, send a newsletter or a personalized email to inform your network. 
 
Mention your specific activities or new products (examples: demonstrations, products to discover) and specify your location in the exhibition hall (booth number). 

 Bonus: Get into the spirit of the Sommet with our Media Kit available on the website at the following link!
Our Media Kit for your communication

Create engaging content

Being present on various social networks will allow you to capture the attention of your clients and prospects and convince them to visit your booth:
  1. Plan your posts: Publish before, during, and after the event using an editorial calendar.
  2. Refine your visuals: Create attractive, high-quality photos and videos.
  3. Offer exclusives: Special offers, teasers, or demos unique to the show. 
  4. Engage your audience: Use polls, questions, and trending hashtags #sommetelevage. 
  5. Collaborate: Work with partners or influencers to expand your audience.

Use the Sommet de l'Elevage channels

Use the communication tools offered by the Sommet, such as Le Comptoir des Eleveurs !

Register now on Le Comptoir des Eleveurs to showcase your products on our new marketplace,  Le Grand Magasin.

Become a sponsor of Le Média Alternatif, the media branch of Le Comptoir des Éleveurs, to enhance your visibility, showcase your business, promote your values, and highlight your products.

Also take advantage of the Réseau des Pros, our social network entirely dedicated to livestock professionals, to expand your visibility and interact directly with a specialized community.
Find out more about the Comptoir des Eleveurs

Offer a special deal or a contest

Try these innovative ideas to attract more prospects to your booth: 
  1. Special Offer: Discount or bonus for orders placed at your booth.
  2. Social Media Contest: Share a quiz or photo contest with an attractive prize (agricultural tools, gift certificates). 
  3. VIP Demo Registration: Reserve limited seats for an exclusive demonstration at the show.
  4. Partnership Raffle: Offer an attractive prize (product/service) to be won via online registration before the event.

Collaborate with local influencers or partners

Identify experts or companies that can promote your presence. Collaboration can increase your visibility to a targeted audience.
  1. Define your objectives: Identify your needs (visibility, credibility, target audience).
  2. Search for partners: Use social networks, professional directories, and competitive analysis. 
  3. Assess their relevance: Check their audience, credibility, and alignment with your values. 
  4. Make contact: Propose a clear partnership with mutual benefits. 
  5. Plan the collaboration: Define the actions and formalize the agreement. 

During the Sommet Maximize your on-site visibility


Optimize your booth presentation

Ensure your brand is clearly visible with impactful signage (banner, roll-up banner, screen). 

Use attractive visuals and promotional videos to capture attention from afar. Live demonstrations or interactive animations can strengthen visitor engagement by showcasing your products or services in action. 

Cultivate the atmosphere with decor that aligns with your visual identity and appropriate lighting to create an immersive and professional ambiance. A welcoming space will allow for extended interactions and leave a positive impression.

Live stream on social media

Share the highlights of your participation in the show to maximize your visibility. 

Post stories or live videos showing demonstrations, interactions with visitors, or behind-the-scenes moments. 

This authentic content creates engagement and strengthens your company's image. 

Don't forget to use the official hashtag #sommetelevage to increase your reach and allow participants to easily find you. 

The more active you are online, the more visitors you will attract to your booth.

Distribute useful marketing materials

The most effective marketing materials at trade shows remain brochures, flyers, and practical giveaways, but their impact is amplified when they integrate QR codes. 

These offer immediate access to key information via a dedicated landing page, video, or website. 

In an environment where visitors seek simplicity and speed, a flyer without a QR code loses some of its usefulness.

After the Summit  Extend your marketing impact


Post a recap of your participation

Share the highlights of your event on your social networks or blog to connect with your community. 

Showcase captivating photos and videos to thank your visitors and show the unique atmosphere of the event. 

This will strengthen your brand's visibility and generate engagement from new prospects interested in your future projects.

Capitalize on collected leads

Quickly follow up on established contacts by sending a personalized thank-you email, along with an offer or additional information. 

 If you collected testimonials or photos, use them to enrich your communication!